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Title: Pengaruh Kualitas Pelayanan, Kualitas Produk Dan Nilai Pelanggan Terhadap Kepuasan Pelanggan (Studi Kasus Pada Nasabah Bank Muamalat Cabang Pondok Indah)
Authors: Miranti Damia Primadewi
Advisors: Ade sofyan Mulazid
Edah Maeria
Keywords: Service Quality;Customer Value and Customer Satisfaction at Bank Muamalat Pondok Indah Branch;Product Quality
Issue Date: 25-Jun-2019
Publisher: Fak.Ekonomi dan Bisnis Uin Jakarta
Abstract: This study aims to test and analyze the Effect of Service Quality, Product Quality and Customer Value on Customer Satisfaction. The sample in this study was taken using a nonprobability sampling data collection method. sampling techniques using Associative, which means that the technique of determining the sample with certain considerations. The number of samples used was 100 respondents. The data obtained were analyzed using multiple linear regression analysis through Statistical Package for the Social Science (SPSS) software version 23. The results showed that: Service Quality, Product Quality and Customer Value had a significant and partial effect on Customer Satisfaction
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