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Title: Analisis faktor internal, eksternal dan religiusitas yang mempengaruhi perilaku konsumen muslim terhadap keputusan pembelian (studi kasus : konsumen Tip Top Tambun Kota Bekasi)
Authors: Ridho Anfriato
Advisors: Burhanuddin Yusuf
Tini Anggraini
Keywords: Purchasing Decision;Product Factor;Place Factor;alal FactoHr
Issue Date: 31-Jul-2018
Publisher: Jakarta: Fakultas Ekonomi dan Bisnis UIN Syarif Hidayatullah
Abstract: This research aim to know the factors influences of Muslim consumer behavior towards purchasing decision. This research uses primary data. Data gotten from 120 respondent who became consumers in Tip Top Bekasi City A theory that used in this research that is the theory marketing mix. This research focuses on assessing the marketing mix with the rules of sharia in Islam. The result of this research showed that obtained 8 factors which are the factors that influence the behavior of Muslim consumers in making purchasing decisions, that is: Halal Factor, Price Factor, Process Faktor, Environment Factor, Place Factor, People Factor, Promotion Factor, and Product Factor.
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