Please use this identifier to cite or link to this item: http://repository.uinjkt.ac.id/dspace/handle/123456789/41333
Title: Pengaruh Labelisasi Halal, Harga, Promosi dan Rasa terhadap Keputusan Pembelian Konsumen Pada Produk Mie Samyang di UIN Syarif Hidayatullah Jakarta
Authors: Asy’arie Muhammad
Advisors: Burhanuddin Yusuf
Adi Cahyadi
Keywords: Halal Labeling;Multiple Linear Regression;Bying Decision;Taste;Promotion;Price
Issue Date: 2-Apr-2018
Publisher: Pengaruh Labelisasi Halal, Harga, Promosi dan Rasa terhadap Keputusan Pembelian Konsumen Pada Produk Mie Samyang di UIN Syarif Hidayatullah Jakarta
Abstract: This research aim to analyze the effect of Halal Labeling, Price, Promotion and taste to Buying Decision of Samyang noodle Product in Islamic State University Syarif Hidayatullah Jakarta. The data used in this rasearch is primary data obtained from questionnaires. The Methods in this rasearch used multiple linear regression analysis. This analysis used program of Computer SPSS Version 22.0. The result show that the indicates variable Halal Labeling, Price, Promotion and Taste, to which simultaneously affect, significantly to Buying Decision of Samyang noodle Product in Islamic State University Syarif Hidayatullah Jakarta. The Result show also indicates that partially Halal Labeling, Price, Promotion and Taste significantly affect to Buying Decision. The value of Adjusted R Square is 0.368. this means that the Halal Labeling, Price, Promotion and Taste are quite capable of influencing Buying Decision by 36.8%, while 63.2% is influenced by other variables outside the model under research.
URI: http://repository.uinjkt.ac.id/dspace/handle/123456789/41333
Appears in Collections:Skripsi

Files in This Item:
File SizeFormat 
ASYARIE MUHAMMAD-FEB.pdf3.59 MBAdobe PDFView/Open


Items in UINJKT-IR are protected by copyright, with all rights reserved, unless otherwise indicated.