Please use this identifier to cite or link to this item: http://repository.uinjkt.ac.id/dspace/handle/123456789/39639
Title: Analisis Pengaruh Kesadaran Merek dan Persepsi Kualitas Terhadap Keputusan Pembelian Minuman Isotonik Pocari Sweat
Authors: Saiful Anwar
Advisors: Abdul Hamid
Keywords: Brand Awareness;Perceived Quality;Purchase Decision
Issue Date: 24-Jun-2015
Abstract: This research aims to examine the influence of brand awareness and perceived quality toward purchase decision isotonic drink Pocari Sweat. This sample is taken from UIN Syarif Hidayatullah student’s who have ever consumed Pocari Sweat. In this research used non-probalility sampling with accidental sampling methode. In collecting data, the research applies questionnaire technique which consist of 11 statements which are distributed to 30 respondents. Research methodology used was multiple regression analysis. As the result, the research shows that there are significant influence on brand awareness and perceived quality toward purchase decision simultaneously. The research also shows that there are significant influence on brand awereness and perceived quality toward purchase decision partially. Based on the test result of determination (〖adjusted R〗^2)shows that 68,6% variance of purchase decision is explained by brand awareness and perceived quality, while the remining 31,4% explained by other variables not included in this research.
URI: http://repository.uinjkt.ac.id/dspace/handle/123456789/39639
Appears in Collections:Skripsi

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