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|Title:||Produk Berlabel Halal Pengaruh Keinginan Mengkonsumsi|
|Authors:||Aditya Mulawarman Setya|
|Keywords:||the desire to consume products labeled as halal;kosher label and religiosity;perceived behavioral control;subjective norm;attitude|
|Publisher:||Jakarta: Fakultas Ekonomi dan Bisnis UIN Syarif Hidayatullah Jakarta|
|Abstract:||This study uses probability sampling with 90 respondents from university students in South Tangerang City. This study uses multiple regression analysis with SPSS 22.0 software and Microsoft Exel 2010. The findings from this study showed that attitudes, subjective norms, and perceived behavioral control positive effect on the desire to consume products labeled as halal. These research findings also showed that simultaneous attitudes, subjective norms, and perceived behavioral control affect the desire to consume products labeled as halal.|
|Appears in Collections:||Skripsi|
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