Please use this identifier to cite or link to this item: http://repository.uinjkt.ac.id/dspace/handle/123456789/36830
Title: Produk Berlabel Halal Pengaruh Keinginan Mengkonsumsi
Authors: Aditya Mulawarman Setya
Advisors: Ali Rama
Keywords: the desire to consume products labeled as halal;kosher label and religiosity;perceived behavioral control;subjective norm;attitude
Issue Date: 24-Oct-2017
Publisher: Jakarta: Fakultas Ekonomi dan Bisnis UIN Syarif Hidayatullah Jakarta
Abstract: This study uses probability sampling with 90 respondents from university students in South Tangerang City. This study uses multiple regression analysis with SPSS 22.0 software and Microsoft Exel 2010. The findings from this study showed that attitudes, subjective norms, and perceived behavioral control positive effect on the desire to consume products labeled as halal. These research findings also showed that simultaneous attitudes, subjective norms, and perceived behavioral control affect the desire to consume products labeled as halal.
URI: http://repository.uinjkt.ac.id/dspace/handle/123456789/36830
Appears in Collections:Skripsi

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