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|Title:||Tingkat Kepuasan Anggota Terhadap Kualitas Produk Qardh dan Kualitas Pelayanan pada KSPPS BMT Mandiri Sejahtera KCP Pasar Kranji Paciran Lamongan.|
|Authors:||Eka Sel sabila Firdausi|
|Keywords:||Service Quality and Customer Saticfaction;Product Quality|
|Publisher:||Jakarta: Fakultas Ekonomi dan Bisnis UIN Syarif Hidayatullah Jakarta|
|Abstract:||A quality product is a product that is able to answer all of customer necessary. But not only the product quality, but also the service quality was accompanied with good service have given by the concern will encourage customers to buy the product offered. The purpose of this research is to determine the component satisfaction about the qardh product in the KSPPS BMT Mandiri Sejahtera KCP Pasar Kranji. In this research, customers satisfaction as a dependent variable, product quality and service quality as an independent variable. X1 is product quality and X2 is service quality. The object of the research are product qardh’s members. The method of this research is quantitative method, about the information collected from respondents used questionnaires devices and sampling technique to determine a purposive sampling and have acquired a number of 92 respondents. Data analysis method which used is multiple linear regression with used Statistical Package for Sosial Science (SPSS)22,0 The conclusion of this research indicate that product quality variable has negatively impact toward customer saticfaction who have a significant 0.122> 0.05 and the variable service quality has a positive and significant impact toward customer satisfaction.|
|Appears in Collections:||Tesis|
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