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Title: Pengaruh promosi dan pemahaman mahasiswa terhadap minat menabung di bank syariah yang di mediasi dengan religiusitas mahasiswa
Authors: Erlangga Prawira
Advisors: Umiyati
Keywords: Promotion, religiosity and saving interest, student understanding
Issue Date: 10-Mar-2017
Publisher: UIN Syarif Hidayatullah Jakarta: Fakultas Ekonomi dan Bisnis, 2017
Abstract: The main purpose of this research is to analysis about the influence wether the promotion and student understanding against saving interest in Islamic Banking with the religiousity as the mediation variable. The case study of this research is on the Syariah Banking students in the Economy and Business Faculty of UIN Syarif Hidayatullah Jakarta. The data in this research is primary data that collected from 188 students of Syariah Banking Majors from the 2012-2016. The method of this research is Probability Sampling. Data has been processed with IBM SPSS 24 and Structural Equation Modelling from LISREL 8.8 program. The result of this research showed that there was a non-significant direct effect on promotion against the interest of saving money, the significant direct effect on understanding against the interest of saving money and religiosity didn’t mediate wether the promotion and understanding against saving interest in Islamic Banking.
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