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Title: The Motivations And Tourist Satisfaction Roles On Destination Loyalty (Study Of Muslim Tourists In Lombok, Ntb) Undergraduate Thesis
Authors: Azmi Umaymah
Advisors: Ade Suherlan
Keywords: Destination Loyalty;Push Motivation;Pull Motivation;Tourist Satisfaction
Issue Date: 10-May-2017
Publisher: Jakarta: Fakultas Ekonomi dan Bisnis UIN Syarif Hidayatullah Jakarta
Abstract: This study aims to analyze the influence of push motivation and pull motivation on tourist satisfaction and loyalty to destination. Purposive sampling was chosen to obtain data in this study. Criteria of respondents who have been determined are Muslims and have visited the island of Lombok at least once. This research used data from 100 respondents. Partial least square (PLS) was chosen as a method for analyzing the data obtained. The result shows that there are six hypotheses accepted from nine hypotheses proposed that show positive relationship between latent variable. The results of this study are expected to be useful for the development of tourism in Lombok and can be input for relevant agencies, especially travel agents, the marketing of tourist destinations and government.
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