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|Title:||The influence of perceived ease of use and electronic-word of mouth towards process of purchase decision that impact on repurchase intention|
|Advisors:||Cut Erika Annanda Fatima|
|Keywords:||Perceived Ease of Use, Repurchase Intention, Process of Purchase Decision, Electronic-Word of Mouth|
|Publisher:||UIN Syarif Hidayatullah Jakarta: Fakultas Ekonomi dan Bisnis, 2016|
|Abstract:||The purpose of this research is to analyze the influence of perceived ease of use and electronic-word of mouth towards process of purchase decision and the impact on repurchase intention at Bukalapak.com. This type of research is quantitative. The data source of this research is the primary data by sampling Bukalapak.com users. Data is collected using purposive sampling with customers spread to 100 respondents of Bukalapak.com users. The method of this research is path analysis. The results showed that: (1) perceived ease of use significantly influence on process of purchase decision directly (2) electronic-word of mouth significantly influence on process of purchase decision directly (3) perceived ease of use significantly influence on repurchase intention directly (4) electronic-word of mouth significantly influence on repurchase intention directly (5) process of purchase decision significantly influence on repurchase intention directly. Based on the result of F test variable perceived ease of use, electronic-word of mouth, and process of purchase decision have significant influence simultaneously on repurchase intention. The most dominant variable is the variable perceived ease of use where t test is highest among other variables.|
|Appears in Collections:||Skripsi|
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