Please use this identifier to cite or link to this item: http://repository.uinjkt.ac.id/dspace/handle/123456789/35491
Title: The influence of perceived ease of use and electronic-word of mouth towards process of purchase decision that impact on repurchase intention
Authors: Ghilman zakiy
Advisors: Cut Erika Annanda Fatima
Keywords: Perceived Ease of Use, Repurchase Intention, Process of Purchase Decision, Electronic-Word of Mouth
Issue Date: 10-Nov-2016
Publisher: UIN Syarif Hidayatullah Jakarta: Fakultas Ekonomi dan Bisnis, 2016
Abstract: The purpose of this research is to analyze the influence of perceived ease of use and electronic-word of mouth towards process of purchase decision and the impact on repurchase intention at Bukalapak.com. This type of research is quantitative. The data source of this research is the primary data by sampling Bukalapak.com users. Data is collected using purposive sampling with customers spread to 100 respondents of Bukalapak.com users. The method of this research is path analysis. The results showed that: (1) perceived ease of use significantly influence on process of purchase decision directly (2) electronic-word of mouth significantly influence on process of purchase decision directly (3) perceived ease of use significantly influence on repurchase intention directly (4) electronic-word of mouth significantly influence on repurchase intention directly (5) process of purchase decision significantly influence on repurchase intention directly. Based on the result of F test variable perceived ease of use, electronic-word of mouth, and process of purchase decision have significant influence simultaneously on repurchase intention. The most dominant variable is the variable perceived ease of use where t test is highest among other variables.
URI: http://repository.uinjkt.ac.id/dspace/handle/123456789/35491
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