Please use this identifier to cite or link to this item: http://repository.uinjkt.ac.id/dspace/handle/123456789/35472
Title: Analisis Pengaruh Store Atmosphere, Location, Dan Price Terhadap Keputusan Pembelian Konsumen Carrefour Ciledug
Authors: Febryanda
Advisors: Ela Fatriana
Keywords: store atmosphere;purcase decision;price;location
Issue Date: 10-Sep-2014
Publisher: Jakarta: Fakultas Ekonomi dan Bisnis UIN Syarif Hidayatullah Jakarta
Abstract: The purpose of this research is to analyze effect of store atmosphere, location, and price toward purcase decision costumer Carrefour Ciledug. This research use primary data which sampled by customer Carrefour Ciledug. Data collected by purposive sampling with 70 respondent of costomer Carrefour Cledug. The method of this research uses regression analysis. The result of this research is: (1). store atmosphere influence significantly through purcase decision (2) location influence significantly through purcase decision (3). price influence significantly through purcase decision (4). store atmosphere, location, and price influence significantly through purcase decision.
URI: http://repository.uinjkt.ac.id/dspace/handle/123456789/35472
Appears in Collections:Skripsi

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