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|Title:||Analisis Pengaruh Store Atmosphere, Location, Dan Price Terhadap Keputusan Pembelian Konsumen Carrefour Ciledug|
|Keywords:||store atmosphere;purcase decision;price;location|
|Publisher:||Jakarta: Fakultas Ekonomi dan Bisnis UIN Syarif Hidayatullah Jakarta|
|Abstract:||The purpose of this research is to analyze effect of store atmosphere, location, and price toward purcase decision costumer Carrefour Ciledug. This research use primary data which sampled by customer Carrefour Ciledug. Data collected by purposive sampling with 70 respondent of costomer Carrefour Cledug. The method of this research uses regression analysis. The result of this research is: (1). store atmosphere influence significantly through purcase decision (2) location influence significantly through purcase decision (3). price influence significantly through purcase decision (4). store atmosphere, location, and price influence significantly through purcase decision.|
|Appears in Collections:||Skripsi|
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