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Title: Pengaruh promosi, kepercayaan dan kesadaran merek terhadap keputusan nasabah menggunakan produk tabungan haji (Mabrur) Bank Syariah Mandiri Kcp. Sawangan
Authors: Makhdaleva Hanura Tajudin
Advisors: Ade Sofyan Mulazid
Yunia Silvia Sesunan
Keywords: Promotions, purchase decision, brand awareness, trust
Issue Date: 10-Aug-2016
Publisher: UIN Syarif Hidayatullah Jakarta: Fakultas Ekonomi dan Bisnis, 2016
Abstract: The purpose of this study was to observe the effect of promotions, trust and brand awareness of the customer's decision to use a savings product Hajj (mabrur) case studies of Bank Syariah Mandiri KCP. Sawangan. This study using purposive sampling of 100 respondents, customers who use the product hajj savings (mabrur). The processed data in this study using multiple linear regression analysis. Based on the results, regression equation: 2,515 + 0.189X1 + 0.359X2 + 0.149X3 + e, based on statistical data analysis, indicators in this study is valid and reliable variable. In the classical assumption, does not happen multikolinieritas and heteroskedastisitas, as well as the normal distribution of data. The results showed that partial and simultaneous sale of variable quality, trust and brand awareness significantly influence purchasing decisions.
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