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Title: Pengaruh word of mouth terhadap minat menjadi nasabah serta dampaknya pada keputusan menjadi nasabah studi kasus di bank syariah mandiri di cabang kc tangerang ciputat
Authors: Rika Hidayah
Advisors: Cut Erika Annanda
Keywords: word of mouth,;a customer's decision;interest in becoming a client
Issue Date: 7-Sep-2017
Publisher: Jakarta: Fakultas Ekonomi dan Bisnis UIN Syarif Hidayatullah Jakarta
Abstract: The purpose of this study was to analyze the effect of word of mouth to become customers' interests as well as its impact on the decision as a customer case study in standalone Islamic bank in the branch kc tangerang ciputat. This study respondents as many as 100 people from Bank Syariah Mandiri customers who open an account at a branch office kc ciputat Tangerang. The analytical method used in this research is the analysis. The test results indicate the effect of word of mouth significantly at 42,8% interest in becoming a client, and then word of mouth variables significantly affect the decision to become customers of 6.3% and a customer of significant interest influence on the decision to become customers by 19.4% , The net effect of word of mouth and interest in becoming a client of the decision to become customers by 25.7%.
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