Please use this identifier to cite or link to this item: http://repository.uinjkt.ac.id/dspace/handle/123456789/35443
Title: Pengaruh Customer Relationship Management (Crm), E-Banking Service Quality Dan Citra Perusahaan Terhadap Loyalitas Nasabah
Authors: Agitia Rachmawati
Advisors: Lies Suzanawaty
Keywords: Customer Relationship Management (CRM), E-Banking Service Quality and Corporate Image
Issue Date: 22-May-2017
Publisher: UIN Syarif Hidayatullah Jakarta: Fakultas Ekonomi dan Bisnis, 2017
Abstract: The sample used in this research are 97 respondents of Muamalat Bank Customer. This research use a multiple linear regression analysis. The obtained data is a primary data from the result of respondent’s answer to the distributed questionare. The result of this research shows that there is a simultaneous effect between customer relationship management (CRM), e-banking service quality and corporate image toward customer loyalty. The result of this result also shows that there are partially, customer relationship management (CRM), e-banking service quality and corporate image have a significant influence on customer loyalty. The coefficient of determination shows that customer loyalty can be explained by customer relationship management (CRM), e-banking service quality and corporate image by 34,3% while the remaining 65,7% (100%-34,3%) are influenced by other variables which not included in this research.
URI: http://repository.uinjkt.ac.id/dspace/handle/123456789/35443
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