Please use this identifier to cite or link to this item: http://repository.uinjkt.ac.id/dspace/handle/123456789/35442
Title: Influence of Perceived Quality, Brand Image, Lifestyle and Service Quality Toward Purchase Decision
Authors: Aditya Yuda Pradipta
Advisors: Ade Suherlann
Keywords: Perceived Quality, process of purchase decision, service quality, brand image, lifestyle
Issue Date: 8-Oct-2017
Publisher: UIN Syarif Hidayatullah Jakarta: Fakultas Ekonomi dan Bisnis, 2017
Abstract: This type of research is quantitative. The data source of this research is the primary data by sampling Bakoel Koffie customers. Data is collected using accidental sampling with customers spread to 100 respondents Bakoel Koffie. The method of this research is multiple linear regression. The results showed that: (1) perceived quality significantly influence on process of purchase decision directly (2) brand image significantly influence on process of purchase decision directly (3) lifestyle significantly influence on process of purchase decision directly (4) service quality significantly influence on process of purchase decision directly. Based on the result of F test variable perceived quality, brand image, lifestyle and service quality has significant influence simultaneously on process of purchase decision. The most dominant variable is the variable service quality where t test is highest among other variables.
URI: http://repository.uinjkt.ac.id/dspace/handle/123456789/35442
Appears in Collections:Skripsi

Files in This Item:
File SizeFormat 
ADITYA YUDA PRADIPTA-FEB.pdf3.15 MBAdobe PDFView/Open


Items in UINJKT-IR are protected by copyright, with all rights reserved, unless otherwise indicated.