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Title: Pengaruh religiusitas, pengetahuan produk, kelompok acuan terhadap keputusan nasabah menggunakan tabungan pada Bank Muamalat Cabang Pondok Pesantren Darunnajah
Authors: Ayu Setia Mauliddini
Advisors: Lies Suzanawaty
Keywords: Religiosity, customer's decision, reference group, knowledge products
Issue Date: 21-Feb-2017
Publisher: UIN Syarif Hidayatullah Jakarta: Fakultas Ekonomi dan Bisnis, 2017
Abstract: Sample used in this study were 100 respondents from students who have savings in the branch of Bank Muamalat, Darunnajah boarding school. The analytical method used is multiple linear regression analysis. The data was obtained from the result of the respondent's answers of the distributed questionnaire. These results indicate that there is a simultaneous effect on religiosity variable, product knowledge and customer reference group against the decision. the results of this study also showed that partial, religiosity, knowledge of the product, the reference group significantly influence the customer's decision. As for the coefficient of determination shows that the customer's decision can be explained by the religiosity, knowledge products, the reference group by 30.3% while the remaining 6.7% is influenced by other variables that are unknown in this study.
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