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Title: Analisis pengaruh kepercayaan, kualitas pelayanan, dan harga terhadap kepuasan pelanggan serta dampaknya pada loyalitas
Authors: Arvan Ali Prakoso
Advisors: Muniyati Aisyah
Keywords: trust;customer loyalty;satisfaction;price;service quality
Issue Date: May-2017
Publisher: Fakultas Ekonomi dan Bisnis
Abstract: The primary sample data was taken from 100 consumers “buying and selling forum of Kaskus” in Ciputat area, the questionnaire containing 42 items of questions. The data were analyzed using path. The results showed that simultaneously and partially variables of trust, service quality, and price, have significantly influence on satisfaction and the impact of customer loyalty.
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