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|Title:||Analisis pengaruh produk, place, people, dan word of mouth terhadap minat pengunjung pada objek wisata museum Keraton Sumenep Madura|
|Keywords:||product;intention;visitors;word of mouth;people;place|
|Publisher:||Fakultas Ekonomi dan Bisnis|
|Abstract:||The objective of this study is to analyze the effects of product, place, people, and word of mouth toward visitor’s intention of the tourism object of Museum Keraton Sumenep. The data collection is conducted by spreading the questionares toward 100 respondents; they are the Museum Keraton Sumenep visitors. The sampels of this study are taken using purposive sampling technique. The analytical method used is multiple linear regression analysis. Based on the results of the study obtained the regression equatio: 1,854 + 0,010X1 – 0,005X2 + 0,048X3 + 0,633X4 + e. Based on the statistical data analysis, indicators in this study are valid and reliable. In the classical assumption test, did not happen multicoliniarity and heteroscedastisity, as well as the normal data distribution. The results of the study showed that: (1) the product did not significantly affect the intention of the visitors, (2) place did not significantly affect the intention of the visitors, (3) people did not significantly affect the intention of the visitors, and (4) the word of mouth effected significantly to visitors intention. Based on the test results of simultaneous variable product, place, people, and word of mouth significantly affected the intention of the visitors.|
|Appears in Collections:||Skripsi|
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