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Title: Analisis pengaruh gaya hidup, kualitas pelayanan dan store atmosphere terhadap keputusan pembelian dan dampaknya terhadap pembelian ulang (Studi kasus pada konsumen sahabat kopi di Wilayah Ciputat)
Authors: Agung Sapta Wijaya
Advisors: Ade Suherlan
Keywords: Life style, service quality, store atmosphere, purchase decision, repeat purchases
Issue Date: 20-Mar-2017
Publisher: UIN Syarif Hidayatullah Jakarta: Fakultas Ekonomi dan Bisnis, 2017
Abstract: This study aims to analyze how life style, service quality and store atmosphere toward purchase decision and the impact on repeat purchases. The primary sample data was taken from 100 consumers “Sahabat Coffee” in Ciputat area, the questionnaire containing 39 items of questions. The data were analyzed using path. The results showed that simultaneously and partially variables of life style, service quality, and store atmosphere, have significantly influence on purchasing decisions and their impact on repeat purchases.
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